LG’S REFRIGERATOR WITH MOODUPBRINGS A MORE COLORFUL LIFESTYLE TO THE KITCHEN

LG’S REFRIGERATOR WITH MOODUPBRINGS A MORE COLORFUL LIFESTYLE TO THE KITCHEN

Adding to Its Collection of Compelling Color Choices,

LG’s Cutting-edge RefrigeratorNow Features Pantone’s 2023 Color of the Year

DUBAI, December27, 2022—LG Electronics (LG) will presentan exciting, new color option for its groundbreakingrefrigerator with MoodUPtoofferpersonalized customer experiencesat CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renownedPantone Color Institute,Viva Magentathe Pantone Colorof the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.

The refrigerator with MoodUP™, unveiled at IFA 2022in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s closepartnership with the Pantone Color Institute, the upper door panel of the fridgenow offers a total of 23 chic color options. Owners of the4-Door French-Door modelcan mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.

MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using theintuitive LG ThinQ app.Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.

For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time, and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, coolcombo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.

“Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advancedlifestyle solutionsofferingdifferentiated customer experiencesandunprecedented upgradability.”

Visitors can experience all of LG’s latest innovations, including theLG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8.

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About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

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