6 PR Strategies to Keep Your Brand in the Spotlight During the Summer Slump

Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take longer to move. But for brands that know how to play the long game, this lull isn’t a setback; it’s an opening. With fewer voices competing for attention, the quieter months … Continue reading 6 PR Strategies to Keep Your Brand in the Spotlight During the Summer Slump

SBA opens submissions for Sharjah International Book Fair Awards 2025

AED 625,000 in prizes to be awarded across four categories; submissions open until September 15 Sharjah, August 19, 2025, The Sharjah Book Authority (SBA) has opened submissions for the highly anticipated Sharjah International Book Fair Awards 2025, with entries accepted until September 15. The awards recognise authors and publishers who have contributed to the Arab … Continue reading SBA opens submissions for Sharjah International Book Fair Awards 2025

Dream Dubai Partners with Tamara to Offer Flexible Payment Options

Dubai, UAE – August 18, 2025: Dream Dubai has announced a new partnership with Tamara, the region’s leading Buy Now, Pay Later (BNPL) provider, aimed at simplifying and enhancing the customer journey by enabling users to split their payments into interest-free instalments on the Dream Dubai platform. With Tamara’s integration, Dream Dubai users can shop … Continue reading Dream Dubai Partners with Tamara to Offer Flexible Payment Options

DP World ILT20 Development Tournament – Kuwait 2025 to begin from 4 September 

The DP World International League T20 Season 4 will begin on Tuesday, 2 December – UAE National Day (Eid-Al-Etihad) with a blockbuster opening, the six-team, 34-match tournament will conclude with the final on Sunday, 4 January 2026  Kuwait, 18 August 2025: The DP World ILT20 Development Tournament (Kuwait-leg) 2025 will be played from 4 to … Continue reading DP World ILT20 Development Tournament – Kuwait 2025 to begin from 4 September 

Riverbed Launches New AI Innovators Awards Program to Recognize Customers Embracing AI to Transform IT Operations

Riverbed honors customers worldwide for transforming their organizations through large-scale AI initiatives, delivering faster incident response, improved uptime and more scalable IT operations Dubai, United Arab Emirates – August 19, 2025 – Riverbed, the leader in AIOps for observability, today announced the launch of the Riverbed AI Innovators Awards Program designed to recognize customers at … Continue reading Riverbed Launches New AI Innovators Awards Program to Recognize Customers Embracing AI to Transform IT Operations