PR remains a highly relevant activity for businesses because of how people discover and evaluate brands. Audiences are constantly exposed to information across news sites, social media, Google search, and word of mouth, and they rarely rely on a single source to form an opinion. In this kind of environment, brands need more than just … Continue reading Businesses reveal top 4 secret reasons why they are using PR

Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take longer to move. But for brands that know how to play the long game, this lull isn’t a setback; it’s an opening. With fewer voices competing for attention, the quieter months … Continue reading 6 PR Strategies to Keep Your Brand in the Spotlight During the Summer Slump

3rd March, 2025, Dubai, UAE - Sherpa Communications, a leading B2B-focused business consultancy and PR agency operating across the Middle East region and Africa, has been recognised with an award as the “Best Public Relations and Business Consulting Agency in the MENA Region” at Estesmarat’s Eighth Award Ceremony. This year’s award ceremony, held at Atlantis … Continue reading Sherpa Communications Wins Best Public Relations and Business Consulting Agency in the MENA Region at Estesmarat Awards