Joyalukkas celebrates historic entry into Australia, with Bollywood actor and brand ambassador Kajol Devgan, in Sydney
Sydney, Australia | April 2026
Joyalukkas, the world’s favourite jeweller, has achieved a landmark milestone in its global growth journey with the inauguration of its first showroom in Australia – marking the brand’s official and celebrated entry into its 12th country. The grand opening took place in Sydney on 11 April 2026, welcoming Australia as the newest and most exciting chapter in Joyalukkas’ ever-growing international story.
The inauguration was graced by celebrated Bollywood star Kajol Devgan, who officially opened the showroom in the presence of distinguished dignitaries, including, The Honourable Dr. Andrew Charlton MP (Cabinet Secretary Assistant Minister for Science, Technology and the Digital Economy), Mr. Sameer Pandey- Councillor, Mr. John Paul Alukkas, CEO, Joyalukkas Jewellery and Ms. Sonia Alukkas, Director – International Operations.
A DEFINING CHAPTER IN A GLOBAL STORY
Australia’s entry into the Joyalukkas network is far more than a geographical milestone – it is a powerful statement of intent. With a legacy built over nearly four decades across the UAE, USA, UK, India, Singapore, Malaysia and other Gulf nations, Joyalukkas has earned a global reputation on an unwavering foundation of trust, certified quality and designs that honour life’s most precious moments. Australia now joins that distinguished legacy.
The selection of Sydney as the brand’s inaugural Australian destination is both deliberate and meaningful. As one of the Asia-Pacific region’s most cosmopolitan and culturally rich cities, it is home to thriving multicultural communities and a significant South Asian diaspora – many of whom have been loyal Joyalukkas patrons across the globe for years. This expansion brings the brand to their doorstep, honouring relationships built over decades while opening doors to an entirely new generation of Australian jewellery lovers.
WORLD-CLASS SHOWROOMS FOR A WORLD-CLASS MARKET
The new Sydney showroom has been conceived as a destination in its own right – a space where master artisanship, contemporary elegance and exceptional customer experience converge. Designed to reflect Joyalukkas’ signature aesthetic, the showroom features luxurious interiors, a spacious and immersive retail environment and curated displays showcasing over one million designs.
From timeless gold jewellery that honours cultural heritage, to breathtaking diamond creations, opulent bridal collections and contemporary signature pieces, every collection has been thoughtfully curated to reflect both the enduring artistry of Joyalukkas’ craft and the refined, discerning tastes of the Australian market. Each visit promises not merely a purchase, but an experience – defined by expertise, authenticity and the unmistakable joy of Joyalukkas.
IN THEIR OWN WORDS
Mr. John Paul Alukkas | CEO of Joyalukkas Jewellery
“Arriving in Australia feels like the beginning of something truly special – for us, for our customers and for the communities we are privileged to serve.
Australia is a nation built on openness, aspiration and the celebration of diversity – values that have always been at the soul of Joyalukkas. We have been watching this market closely and the remarkable communities here who have supported us across the world. Today, we are proud to say: we are here and we are here to stay.
For those who have trusted Joyalukkas for decades – whether to mark a wedding, welcome a new life or simply celebrate the beauty of a special moment – we are grateful for your loyalty and we are honoured to now serve you at home. For those discovering us for the first time, welcome to a world of exceptional jewellery and genuine care.
This expansion is more than strategy – it is a commitment. A commitment to Sydney and to every Australian who believes, as we do, that the moments that matter most deserve to be honoured with something beautiful.”
ABOUT JOYALUKKAS GROUP
Joyalukkas Group is a multi-billion dollar global conglomerate with diverse business interests spanning Jewellery, Money Exchange, Fashion & Silks and Malls. Operating across 12 countries – including India, the UAE, USA, UK, Singapore, Malaysia and now Australia – the Group employs over 10,000 professionals and operates more than 190 showrooms worldwide. Celebrated as the world’s favourite jeweller, Joyalukkas has been built on an enduring commitment to trust, certified quality and an unparalleled customer experience, proudly serving over 11 million customers across the globe.
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