Malabar Gold & Diamonds, the 5th largest jewellery retailer globally with over 445 showrooms across 14 countries, has launched its first showroom in the state of Assam at Guwahati. The launch also strengthens Malabar Gold & Diamonds’ regional network, taking its presence to 21 showrooms in the East India region.
The showroom was inaugurated by bollywood actor Sonu Sood and Mr. O. Asher, Managing Director, India Operations, Malabar Gold & Diamonds, in the presence of Mr. Siraj P.K, Head of Retail Operations; Mr. Thahsil Ahammed, Regional Head-East India, other senior management team members, customers and well-wishers.
Spread across 8,000 square feet, the new Guwahati showroom has been designed to offer a premium jewellery retail experience, with refined interiors, spacious product displays, and a layout that supports comfortable browsing and personalised assistance. The showroom reflects Malabar Gold & Diamonds’ global retail standards, combining scale, ambience, and service-led engagement for customers in Assam.
The Guwahati showroom showcases an extensive range of gold, diamond, platinum, gemstone, and silver jewellery, curated for bridal, festive, occasion-led, gifting, and everyday wear. Customers can explore Malabar Gold & Diamonds’ signature collections, including Mine diamond jewellery, Era uncut diamonds, Precia gemstone jewellery, Ethnix handcrafted jewellery, Viraz polki jewellery, and other design-led collections across traditional and contemporary styles.
A key highlight of the showroom is Chitrangi, Malabar Gold & Diamonds’ East-inspired collection that celebrates the visual heritage of Bengal and Odisha. The collection draws from temple motifs, alpana-inspired patterns, sankh forms, and the rhythm of Eastern craftsmanship, bringing a regional design language into finely crafted jewellery for today’s customer.
Speaking on the launch, Mr. M.P Ahammad, Chairman of Malabar Group, said, “The opening of our first showroom in Assam is a significant step for Malabar Gold & Diamonds. Guwahati is a strong cultural and commercial centre for the Northeast, with customers who value design, purity, trust, and a premium buying experience. This showroom has been created to bring our full retail promise to Assam, from world-class collections and transparent pricing to personalised service and long-term customer assurance. As we enter this market, our focus is to build enduring relationships with customers and serve them with the same values that have shaped Malabar’s growth across India and global markets.”
Malabar Gold & Diamonds’ integrated manufacturing units play an important role in maintaining consistency across design, quality, and supply. These facilities support the brand’s ability to offer a wide range of jewellery across categories while ensuring controlled craftsmanship standards, reliable finishing, and steady product availability across markets.
About Malabar Gold & Diamonds
Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.
With an annual turnover of $9.46 billion, the company currently ranks as the 5th largest jewellery retailer globally and today has a strong retail network of over 445 showrooms spread across 14 countries in addition to multiple offices, design centers, wholesale units, and factories spread across India, Middle East, Far East, the USA, the UK, Canada, Australia & New Zealand. The group, owned by 3,500 shareholders, has more than 30,000 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewelry at any time and on any day from the comfort of their homes.
The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.
Mojawhraty by Malabar is the latest retail concept from the brand, exclusively catering to Arabic audience globally. Mojawhraty blends Arabic tradition with modern elegance.
ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus area of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.
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