New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 Marwan Zeineddine, Managing Director, SAP UAE SAP NEWSBYTE — April 1, 2026 — SAP SE (NYSE: SAP) announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. SAP is … Continue reading SAP Launches Engagement Cloud for AI-Driven Customer Insight
Category: Technology
IEC Telecom Wins CSR Initiative of the Year at the Oil & Gas Middle East Awards 2026
Recognised for advancing corporate social responsibility through a scalable connectivity framework that enhances crew welfare and working conditions offshore Supporting 5,000+ crew members offshore with structured and transparent access to communication Delivering measurable impact: up to 50% faster troubleshooting, 85% fewer complaints, and 39% cost optimisation through intelligent traffic routing Dubai, UAE, 01 April 2026: IEC … Continue reading IEC Telecom Wins CSR Initiative of the Year at the Oil & Gas Middle East Awards 2026
Alteryx Expands Regional Leadership with Sabya Sen to Lead IMEA & APAC
Move Comes as the Middle East and APAC Emerge as Global Hubs for AI Innovation and Enterprise Investment April 1, 2026– Alteryx, Inc., a leading AI-ready data and analytics company, today announced the appointment of Sabya Sen as Vice President, IMEA & APAC, to lead its business across India, the Middle East, Africa, and Asia-Pacific (IMEA … Continue reading Alteryx Expands Regional Leadership with Sabya Sen to Lead IMEA & APAC
Middle East Subscription Economy: Short Drama’s Rapid Rise
Middle East Subscription App Economy Shifts as Growth Moves to New Categories, Platforms and Monetisation Models New AppsFlyer data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content Dubai, United Arab Emirates … Continue reading Middle East Subscription Economy: Short Drama’s Rapid Rise
Nahyan bin Mubarak Inaugurates the SAMENA Telecommunications Council Leaders’ Summit 2026
Dubai, April 1, 2026 — H.E. Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance & Coexistence, inaugurated the SAMENA Telecommunications Council Leaders’ Summit 2026, held at Atlantis The Palm in Dubai, under the theme: “Intelligent Networks for Sovereign and Sustainable Futures.” The summit convened at a sensitive time in the region, bringing together a … Continue reading Nahyan bin Mubarak Inaugurates the SAMENA Telecommunications Council Leaders’ Summit 2026
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