SAP Connect UAE to Examine How Business AI Is Delivering Measurable Impact Across Enterprises SAP survey finds 81% of UAE organizations report AI initiatives meeting or exceeding expectations, with half investing in workforce upskilling Marwan Zeineddine, Managing Director of SAP UAE DUBAI, UAE — 4 May 2026 — SAP will bring together business and technology leaders … Continue reading AI Transformations: Insights from SAP Connect UAE

New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 Marwan Zeineddine, Managing Director, SAP UAE SAP NEWSBYTE — April 1, 2026 — SAP SE (NYSE: SAP) announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. SAP is … Continue reading SAP Launches Engagement Cloud for AI-Driven Customer Insight