SAP Connect UAE to Examine How Business AI Is Delivering Measurable Impact Across Enterprises
SAP survey finds 81% of UAE organizations report AI initiatives meeting or exceeding expectations, with half investing in workforce upskilling
Marwan Zeineddine, Managing Director of SAP UAE
DUBAI, UAE — 4 May 2026 — SAP will bring together business and technology leaders at SAP Connect UAE this month to explore how artificial intelligence is delivering tangible business outcomes across operations, as organizations move from experimentation toward more structured, large-scale adoption.
The event, taking place at Dubai Exhibition Centre, Expo City Dubai, on 12 May, will focus on how companies can translate Business AI innovation into practical impact across core business functions, from finance and supply chain to human resources and customer experience.
New SAP-commissioned YouGov research of chief IT decision-makers in the UAE indicates that AI is already delivering measurable value. More than eight in 10 respondents (81%) said their AI initiatives are meeting or exceeding expectations, while nearly half (46%) reported that their organizations are approaching AI investment strategically and enterprise-wide, rather than through isolated initiatives.
“Organizations in the UAE are entering a new phase of AI adoption, where the focus is shifting from experimentation to delivering consistent, business-wide outcomes,” said Marwan Zeineddine, Managing Director of SAP UAE. “What is particularly notable is the emphasis on aligning technology investment with workforce readiness, ensuring that Business AI is embedded into everyday processes in a way that is scalable, responsible, and grounded in real business needs.”
The research also highlights a strong and balanced approach to workforce transformation. Half of respondents said their organizations are upskilling or reskilling employees at scale, while 50% are providing targeted AI training for specific roles and 49% are hiring new AI-focused talent. This reflects a growing recognition that long-term value from AI depends not only on technology, but also on the people and skills required to use it effectively.
Zeineddine notes that the findings suggest that AI adoption in the UAE is becoming increasingly mature, with the majority of organizations already scaling AI across multiple functions or embedding it at an enterprise-wide level. This shift is enabling companies to move beyond isolated use cases and toward more integrated, end-to-end processes.
SAP Connect UAE will feature discussions with SAP experts, customers, and partners on how organizations can build on this momentum and ensure AI delivers sustained business value in an increasingly complex and fast-moving environment.
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Note to editors: If you would like to attend any of the sessions ontheagenda, please contact sap@wallispr.com or Amina Wasim at +971 55 517 4481 or Michelle Oribello at +971 56 783 3877
Research methodology:
SAP commissioned YouGov to survey 258 chief IT decision-makers at companies of various sizes across multiple sectors in the UAE in Q1 2026.
About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
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