New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 Marwan Zeineddine, Managing Director, SAP UAE SAP NEWSBYTE — April 1, 2026 — SAP SE (NYSE: SAP) announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. SAP is … Continue reading SAP Launches Engagement Cloud for AI-Driven Customer Insight