Featuring breathable cotton loungewear and comfortable pyjamas designed for everyday ease and warm-weather comfort.
Dubai, UAE, May 2026: UAE summers call for blasting the AC, flipping the pillow to the cold side, and still somehow feeling the heat under the comforter. Enter Suwen, the Turkish lingerie and homewear brand making warm nights and lazy mornings a little more bearable with a collection designed entirely around comfort.
Think lightweight pyjamas you actually want to stay in all day, breathable lingerie that survives the heat, and soft loungewear made for everything from movie marathons to quick coffee runs. Suwen’s summer collection is all about easy pieces that feel light, relaxed and effortless — exactly the kind of wardrobe the UAE summer demands.
Founded in Istanbul in 2003, Suwen has built a reputation for creating lingerie and sleepwear that balance comfort with a polished, feminine feel. The brand focuses on soft fabrics, flattering fits and thoughtful details that make everyday essentials feel a little more elevated without trying too hard.
This season’s collection leans into breathable cotton pyjama sets, airy sleepwear and comfortable lingerie staples designed to keep up with rising temperatures. From oversized silhouettes to soft-touch fabrics and delicate finishes, the pieces are designed for winding down, sleeping better and staying comfortable through long summer days and even hotter nights.
At a time when comfort has become part of personal style, Suwen taps into the idea that what you wear at home should feel just as considered as what you wear outside. Whether it is matching pyjama sets for slow weekends, lightweight basics for everyday layering or lounge pieces you never want to take off, the collection is designed to make staying in feel even better.
Positioned between high-street basics and premium labels, Suwen offers elevated essentials at an accessible price point for women looking to upgrade their everyday wardrobe. The brand’s UAE collections are available at Dalma Mall in Abu Dhabi and BurJuman in Dubai, with a range of lingerie, sleepwear and homewear designed for comfort-first living.
Follow @suwen.uae on Instagram for updates and collection highlights.
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About Suwen
Founded in Istanbul in 2003, Suwen is Turkey’s fastest-growing women’s underwear and homewear brand with 213 stores present in 9 countries with international distributors. Offering 1,500+ styles across lingerie, homewear and sleepwear, the brand is built on quality fabrics, romantic design and accessible pricing. Now available in the UAE at Dalma Mall, Abu Dhabi.
For more information, imagery, interviews or product loan requests, please contact:
Injeel Moti
injeel@catchcomms.com | +971 56 712 8092
Nausheen Shamsher
media@catchcomms.com | +971 50 481 4861
uaenews4u.com 